🚨 At the 1970 World Cup, Puma agree a a $1 million sponsorship deal with Pelé. 🇧🇷🤝
Their request was simple: stop before kick-off and tie his laces, ensuring every camera in the stadium zoomed in on his boots.
The result? An iconic moment at the World Cup — and a commercial masterstroke. 
Puma’s sales went up by 300%, delivering a record-breaking year for the German brand. 📈🤑