While much of the global creative industry is contracting under the disruption of AI, WARC/IPA’s 2025 survey shows that 68% of agencies now treat AI as foundational, and hybrid AI-creative roles have grown 23% year-over-year, making them the fastest-expanding category in the sector.In a bold move, while South Africa’s advertising and production sector grapples with retention issues, consolidation, and growing uncertainty around AI, Brandtech+, a creative and technology “engine room” of The Brandtech Group, is taking the opposite approach.
The company announced 100 openings for new AI-aligned and hybrid creative roles targeting mid-to-senior talent and AI-focused specializations.This is a rare example of AI driving job creation, not displacement. Brandtech+ is doubling down on SA as a strategic AI-talent hub, offering advanced training through its proprietary AI platform, Pencil, and scaling faster than it can hire.“South Africa remains one of the world’s most sought-after talent hubs for global creative work and has been one of our strategic hiring markets,” says Candice Siege, Global Chief Operations Officer at Brandtech+. “The favorable time zone for the UK, Europe, and the US; the internationally recognized creative pedigree; the strong work ethic; and a maturing remote-work culture all make South African talent an exceptional fit for global work.
”We’re scaling faster than we can hire, and that’s a good problem to have,” she adds. “There’s a misconception that growth equals instability. In our case, it’s the opposite. We have a low attrition rate because we can connect opportunities for them to work on global brands, receive world-class training, and feel genuinely supported by our leadership teams.”
AI continues to unsettle the global job market, Brandtech+ positions technology as an enabler, not a threat. They believe “AI isn’t taking creative jobs; it’s enabling better ones and South Africans are well positioned to lead that evolution.”Every new hire receives advanced training through Pencil, The Group’s proprietary AI platform that equips creatives to work smarter, faster and more imaginatively.Siege says, “AI isn’t taking over creative roles; it’s removing inefficient processes, enabling more time for strategic thinking and creativity. Exceptional talent will always be valuable, but AI enhances what skilled people can do. Our goal is for South Africans to lead this change instead of observing from afar.”Siege points out that this wave of new openings marks Brandtech+’s next scale phase, built on one core belief: Great talent can come from anywhere. Global creative opportunities shouldn’t be limited to traditional hub locations.“Our goal is simple,” she concludes. “We want incredible, future-focused South African creatives, strategists, producers and technologists to realize they can build international careers from home, and that Brandtech+ is the most exciting and empowering place to do it. We’re building the world’s best GenAI marketing company, and South Africans will be a defining part of that future.”
Creative Directors, Art Directors, Copywriters, Designers, Motion and CGI Artists, Developers, Project Managers, Account Leads, AI-aligned hybrid creative roles, Content teams, Digital producers and more.