Beauty and personal care quick commerce startup Firi has raised $3 million in a funding round led by 360 ONE Asset.
The round also saw participation from Better Capital, CRED founder Kunal Shah and other angel investors.
The company plans to use the fresh capital to expand into makeup, fragrances and other beauty categories. It also plans to add more dark stores in Gurugram before expanding to other cities.
Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi operates a curated marketplace for beauty and personal care products. The startup uses AI to analyse product reviews and other information before listing products on its platform.
Firi claims to have analysed more than 50 million reviews and shortlisted around 3,000 products from the global beauty market. It currently offers skincare, haircare and body care products, with deliveries in parts of Gurugram taking as little as nine minutes.
Firi started its pilot in January 2026 and began full operations in September 2026.