Indian luxury watch brand Bangalore Watch Company (BWC) has raised $1.4 million in a seed round from a group of its customers, including family office principals and high-net-worth individuals from India and overseas.
The fresh capital will be used to expand BWC’s presence in the global independent watch market. It also plans to focus on two to three strategic overseas locations in markets with established watch collector communities, along with potentially one additional location in India.
Founded in 2018 by Nirupesh Joshi and Mercy Amalraj, BWC makes mechanical watches in India and exports them to more than 30 countries. Its collections are based on themes such as aviation, space, cricket and the outdoors, with a focus on modern Indian stories.
The company currently operates a single flagship boutique in Bengaluru and sells watches priced between Rs 1.5 lakh and Rs 3 lakh. BWC has an annual production capacity of around 1,500 watches and plans to increase this fourfold over the next three to five years.
BWC has developed watches using materials such as recovered fighter-plane aluminium and aircraft carrier materials. It has also developed its own Cerasteel material and made a watch that qualified for spaceflight. The brand has participated in Dubai Watch Week 2025 and Geneva Watch Days 2026, while its watches have been listed for the GPHG Awards three times.