Moroccan retail B2B2C marketplace ZSystems has raised US$1.65 million in a seed round of funding to help it further develop its product and move into new markets.
Founded in 2022 by Samer Choumar, Meriem Benabad, Youssef Haddouch, Reda Nebri, and Youssef Drafate, ZSystems is building a unified digital platform connecting brands, wholesalers, and retailers.
The platform aims to drive transparency, streamline operations, and unlock growth opportunities across the value chain, addressing inefficiencies in a US$40 billion market that remains largely undigitised. Zsystems’ US$1.65 million seed round, which follows a US$1.5 million pre-seed secured in 2024, was led by Azur Innovation Management, with follow-on participation from MNF Ventures and Witamax, as well as new backing from Harambeans Prosperity Fund.
The new funding will support continued product development, platform expansion, and market penetration as ZSystems works to modernise B2B commerce across the region.