Michelle Njuguna

African micro, small and medium-sized enterprises (MSMEs), industry associations and business support organisations can now submit proposals to the 2026 Small Business Champions Competition. This initiative invites practical, creative ways of using artificial intelligence to help small businesses participate more effectively in international trade. It is a chance to bring solutions that address real barriers and amplify global trade impact for smaller enterprises.

Benefits

• Gain international recognition through a prestigious competition organised by the WTO, the International Chamber of Commerce (ICC), and the International Trade Centre (ITC).

• Join global conversations and events focused on AI and trade, including an invitation to engage with partners such as the International Telecommunication Union.

• Promote your initiative across international platforms and networks, increasing visibility among policymakers, partners and potential collaborators.

• Access training and mentoring discussions based on your initiative’s needs.

Eligibility

• Projects from small businesses, enterprises, industry associations, chambers of commerce or non-governmental organisations that support MSMEs are eligible.

• Proposals must focus on the use of artificial intelligence to support MSME international trade, such as tools that improve supply chain efficiency, reduce costs or expand market participation.

• Submissions should include a clear implementation plan describing how your solution addresses specific challenges faced by small businesses in global trade.

Duration

Applications for the 2026 competition are open in early 2026, with work done by the selection committee and final activities scheduled around mid-year.

Deadline

The deadline to submit your proposal is March 16, 2026. Late entries may not be accepted.

 Guidance for Applicants

• Review existing AI tools and trade facilitation challenges faced by MSMEs before drafting your proposal. Practical examples include AI systems for demand forecasting, customs documentation automation, or market intelligence for export opportunities. Thinking through specific pain points will strengthen your concept.

• Align your solution with measurable outcomes such as reduced transaction time, cost reductions for exporters, or increased export volumes. Quantifiable goals help reviewers assess impact.

• Support your application with evidence of pilot testing or early usage if available. Early results or testimonials demonstrate feasibility.

• Consider partnerships with tech providers, trade organisations, or academic institutions to broaden expertise and resource access for your project.

How to Apply

  1. Go to the official competition information page on the WTO website:
     Official Small Business Champions Competition page 
  2. Read the full guidance and requirements carefully.
  3. Prepare your proposal document including objectives, methodology, expected impact, and implementation timeline.
  4. Submit your proposal through the designated online form before March 16, 2026.
  5. Keep your contact details up to date for follow-up by organisers.
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