A study of more than 600 CRM users, cited in Spona's guide to what data enrichment is, found that 76% of organisations believe less than half of their customer data is accurate and complete.
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Mihailo Gligorić
Mihailo Gligorić is the CEO and Founder of SPONA, a company focused on helping businesses generate high-quality qualified leads at scale. With a background in business development, banking and finance, he writes about B2B sales, lead generation, SaaS marketing, and growth strategies.
Entrepreneurs are often told which sales channel is "working right now". That advice is rarely useful, because the right channel mix depends on your market, your buyers and where you are as a business. There is no universal answer. There is, however, a simple framework for working it out.
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