Large companies can spend heavily on advertising, promotions and customer-retention campaigns. Small businesses often cannot. But customer loyalty does not always require a large marketing budget.
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Patrick Luziga
Patrick Luziga is a Tanzanian entrepreneur and digital marketing practitioner interested in helping small and local businesses strengthen their online presence, customer experience and visibility. He runs Mudhie & Barbers in Kagongwa, Tanzania, while developing expertise in local SEO, digital marketing and web development.